REVISITING EPISODE 018: Steve Krug is one of the founding fathers of User Experience and Usability Design, and a bestselling author of two foundational classics in the field: Don’t Make Me Think, his guide to Usability Design with over 600,000 copies in print today, and Rocket Surgery Made Easy, a friendly guide to Usability Testing. He based his writing on decades spent as a usability consultant for a wide variety of clients like Apple,,, NPR, and the International Monetary Fund, and continues to consult through his firm, Advanced Common Sense.




In this conversation we discuss:

[2:45] Life during the Covid pandemic.

[5:49] Being nice is better than being smart.

[9:04] Being nice in politics.

[12:58] Not replacing Mr. Wizard.

[17:22] From writing to usability.

[22:29] The story behind "Don't Make Me Think".

[27:47] Steve's literary style.

[31:55] The evolution of UX design.

[37:33] Empathy as a pre-requisite for being a great UX expert.

[46:28] Writing and hating it since 1980 - about the new book about writing.

[52:44] Advice for writers.

[55:42] A short sermon on UX.